To be the market leader and industry benchmark for distribution of mobile technology products and services in Egypt.
We PERFORM to create value every day, and promise each year to be better than the year before
We take deep personal interest to act purposefully to achieve excellence and success.
We continuously strive to exceed expectations as a habit to achieve the best possible results.
We respect all our stakeholders and we respect our environment.
We bring fun into our corporate environment, recognize efforts and celebrate achievements.
We are open to ideas and diversity; we believe that transparency is essential in every aspect of our business.
We do what we say; we deliver on our promises.
We engage in activities that provide value to the society and the environment at large.